What is Telehealth Launch Team, and is it the right way to launch a telehealth brand?
Telehealth Launch Team is a done-for-you launch and operations team that builds, launches and runs licensed telehealth brands for clinics, med spas, research brand owners and creators. We set up the telehealth platform in your name, licensed prescribers in all 50 states, partner pharmacies, payments, your site and intake, and our ops team runs pharmacy, refills and patient support with you. You own the brand, the patients and the data.
It depends on how much you want run for you. If you want it built and operated with you, the Full Build is the better fit: ready to take patients by day 21, then our ops team runs it with you for 16 weeks. If you would rather run it yourself with one-on-one coaching, the Launch Sprint fits. If your brand is already live, the 12-Month Partnership puts our team on it with nothing to rebuild. If you only want software and plan to do everything yourself, a telehealth platform such as OpenLoop costs less and is the better choice. Exact pricing for your path is laid out in your private Deal Hub when you book.
Published September 27, 2026 · Updated October 19, 2026.
Vetting it all yourself stalls the launch.
You've got three options. Two of them are bad.
Be an affiliate
Send your people to somebody else's brand. They keep the patients, the rebills, and the business. You get a cut, and the day you stop posting, it stops.
Build it yourself
An attorney, a doctor network, a pharmacy deal, your own LegitScript, a site, a marketing team, a call center, and the compliance to not get fined. Past $50,000 and most of a year of vetting. If you get it right.
Do it with us
You own the brand, and the machine is already built: doctors, pharmacy, payments, compliance, a marketing team on Meta and Google, and a call center. Outsource to get going fast, insource when it's time to exit. Ready to take patients by day 21, guaranteed in writing.
Run your numbers.
Before anything else, the money. Put in your ad budget and what a patient costs, or the audience you already have, and how long patients stay. Your monthly profit shows up, with the exit value underneath it. Pick a scenario, or build your own. On either new-brand offer you pay once for the build, then nothing until the business clears $50,000 of cumulative net profit.
Two businesses, 1,000 customers each. One sells at a discount. One sells at scale.
Two different customer bases. A research brand's buyers order about $250 every other month, roughly $1.5M a year at the high margins these brands run, and they trade around 3x profit. A certified brand's customers, prescribed by a doctor, are on a $350 monthly protocol with cross-sells, roughly $4.2M a year, and telehealth trades on revenue. The multiple is a notch better. The monetization is a lot better.
- Card-network fine risk. One high-risk flag and the $50,000 fines start landing.
- FDA shutdown risk. A single warning letter can end it overnight.
- Credit-card processing near 15%, when a processor keeps you at all.
- Products labeled not for human use, that your customers can't openly take.
- No cross-sell. You can't add ED, hair loss, HRT, or growth hormone without a license.
- One processor review from a frozen account and a MATCH-list. The big research brands run seven processors and cycle between them just to stay alive.
- Hard to build a sales team around, and hard to get referred.
- Card networks are fine with it. LegitScript certified, no fine risk, no MATCH-list.
- No FDA shutdown risk. Licensed doctors, valid prescriptions, US pharmacies.
- Processing at 2.9%, the rate any legitimate business pays.
- Licensed medications your patients take in the open.
- Cross-sell ED, hair loss, HRT, growth-hormone peptides, lab panels, and supplements across the base.
- $350 a month recurring, clean books a buyer can acquire.
- Easy to staff a sales team around, and patients refer their friends.
1,000 customers each, and the certified brand is worth roughly four times more. It also carries more on the line: prescriptions, pharmacies, compliance. That's why it needs a team, not a solo operator.
Most of the gap is monetization, not the multiple. The certified brand earns about 2.8x more per customer, because a $350 monthly protocol with cross-sells beats $250 every other month. The multiple only adds a little on top: roughly 3x revenue for certified telehealth against about 2.3x for a research brand. A research brand is a good business. This is a bigger one, built on the customers you already have.
More buyers
Strategics, private equity, and operators all shop certified telehealth. A research brand sells into a thin, nervous pool, and a small pool prices low.
Stickier revenue
A monthly protocol with a doctor behind it retains far better than sporadic vial orders. Buyers pay up for revenue that stays.
Lifetime value that grows
Same patient, more to sell: lab panels, supplements, ED, hair loss, HRT. What a patient is worth expands instead of flatlining.
Retention and expansion are what a multiple prices. Which is why 3x is the conservative read here, not the optimistic one.
Illustrative model only. You choose every input, so the output is your assumption, not a projection, forecast, guarantee, or promise of earnings. Per-patient figures assume protocols priced at market (tirzepatide $399, semaglutide $299, hormone protocols $159 to $199) less medication at our negotiated rates, clinician fees, and processing, then the ad budget and fixed business expenses you set (default $5,000 a month), with ad-driven patients costing what you set on the acquisition slider (default $350, the cold-traffic range in this category). Nothing is deducted for our share, which only starts after your cumulative profit clears the threshold on your agreement. Exit value uses roughly 3x revenue once a brand is past $1 million a year, and 3x profit below that. What a company earns or sells for depends on the market, its margins, retention, and execution.
Like your numbers? The call is where the team runs them against your market and budget.
You're not betting on one person. You're plugging into a team.
Growth on one side. Telehealth operations on the other. A marketing agency and a call center underneath.
Blake Toves
- Consultant to a multi-billion-dollar fintech company. Advised over 100 peptide and health certification brands in the past year on business growth.
- Years scaling experts. Has advised the people who build custom protocols and scale the personal brands of doctors and naturopathic health experts.
Mark Lombardi
- Built and sold multiple companies, and was the data provider behind some of the biggest eight and nine-figure GLP-1 brands.
- Owns the category's exact-match domains: glp-1.com, sermorelin.com, and dozens more.
Behind them, a marketing agency and a call center. Our marketing agency works with over 60 clinics and telehealth brands. Our call center covers 24/7, with talent based in Colombia, Jamaica, and the Philippines. Plus finance, patient-side care coordination, cart recovery, creative, and vendors.
How we get paid. One fee for the build and 16 weeks of our ops team, with no share of your profit or your exit. After week 16 you choose: keep us on a 12-month partnership for a flat $5,000 a month, with no profit or exit share, or take it all in-house.
sermorelin.com alone already draws around 20,000 organic visitors a month.
The brands we work with.
Not mockups. Live telehealth brands and category properties, running right now. Tap one.
You keep the equity in your own brand, and you can exit it on your own. On the Full Build we take no share of your profit or your sale. If you keep our ops team on after week 16, the 12-month partnership is a flat $5,000 a month. The profit and any sale stay 100% yours.
On every plan, 100% of the profit and 100% of any sale are yours. We take no profit share and no exit share.
Everyone else selling a platform is saying buy from us, and good luck. Here's the keys, good luck driving this rocket ship. Oh, I'm not an astronaut. I'm going to crash. That's what most of these brands end up doing.Mark, operations partner, on the other platforms
Everything between you and a live brand, handled.
We get you LegitScript and build your site, and everything else on this list. You bring the ad budget and the decisions.
- Your LLC and business bank account
- Your brand: name, logo and brand deck
- Your custom website and patient intake
- LegitScript certification, as an add-on
- Merchant processing set up for telehealth
- Doctors in all fifty states, connected
- Pharmacies connected, orders routed by product and state
- Your telehealth platform, set up and administered
- Ad accounts, pixels and tracking
- A call center that only works telehealth
- Email and SMS follow-up, refill and win-back automations
- Live dashboards and a Slack channel with our team
You need an ops team and a platform to make the most of your telehealth venture.
A platform on its own, a platform with an agency, or a platform with an operating team: side by side.
| A platform, alone | A platform + an agency | The launched brand, with the teamus | |
|---|---|---|---|
| Who builds your brand | You, alone | The agency, at their pace | Our team, ready to take patients by day 21, guaranteed |
| Who gets you certified | You | Usually nobody | Us, as an add-on, filed during the build |
| Who brings the first patients | Nobody | Ads, once you fund them | Our marketing team and call center, on your ad budget, from launch day |
| Who runs it after launch | You | You; they run the ads | Our ops team for 16 weeks, then a 12-month partnership or your own team |
| How they get paid | Setup, then fees on every order, win or lose | Every month, win or lose | Once for the build. A 10% share only if you choose the partnership after week 16 |
| Who is paid to help you sell | Nobody | Nobody | We are. Books kept buyer-ready, and on the partnership our 10% only pays if a sale happens |
What happens the moment you pay.
Three things, in this order. You are ready to take patients by day 21, guaranteed. Paid ads wait for LegitScript, and we would rather you knew that now than found out on the call.
Days 1 to 10: your brand and site concept.
An onboarding call to lock your treatments, brand and pricing. Platform, prescribers and pharmacy set up in your name. By day 10 you have your site concept, catalog, pricing and subscriptions working, plus your written Launch Game Plan: launch path, first treatments, target cost per patient and milestones with dates.
Day 21: ready to take patients, guaranteed.
Your site is live on your domain, intake and checkout work, prescriber review and pharmacy ordering are connected, and a test order has gone through end to end. Your telehealth call center is introduced the same week. Start taking patients from your own audience, creators and the call center while certification is still in review.
Certified. Paid ads switch on.
Meta and Google require LegitScript before they run telehealth ads, so the day it clears, your campaigns go live on your budget, run by your media buyer or our marketing team. The call center works every lead that stalls, and our ops team runs the pharmacy, doctors and support with you through week 16.
You're the CEO. We're your operating team.
One company, one chart. You own the brand, the entity, the ad budget, and every strategic call. We sit under you as the fractional COO, CTO and CMO, with customer service and the call center under us. Clinicians sit beside the company, not under anyone, because they prescribe on their own judgment. The only decision left is who runs your ads day to day, your media buyer or our marketing team, and that is decided on your call.
Once, at launch
- Onboarding call: entity, domain, brand references, hero products, ad budget, and any list or creators you already have
- Hero product isolation: the one or two verticals you launch with
- Brand deck, logo, custom site, intake wired end to end
- Prescriber network and pharmacy connected, routing by product and state
- LegitScript prepared and filed, if you add it
- Processing account, whitelisted ad accounts, pixels, tracking
- Business associate agreement before any patient data moves
- Meta and Google campaigns built, call center scripts and lead routing set up
- Launch-week email and SMS, plus a push to any list or audience you bring
- Media setup call and first campaigns launched in your account
- Affiliate map, refill and win-back automations, forecast session
Every week and every month
- Daily: patient support, order flow check, ad account check
- Weekly: mastermind call and Slack, KPI report, creator content, email and SMS
- Monthly: ad scaling and creative refresh, call center review, affiliate recruitment and payouts, forecast against actuals, processor and chargeback review, compliance sweep
- Quarterly: a new vertical, vendor rate review, exit-readiness check
- Yearly: LegitScript renewal
We run this list as your ops team for the first 16 weeks of the Full Build, and for all 12 months of a partnership. The ads are yours to run, or add our fractional CMO and marketing team. Which fits you is the team's recommendation on your call.
You don't have to be the face. Front it yourself if you want to, put a creator on it, or stay behind the brand entirely. You fund the ad budget. Everything else is on us.
Build a new brand with our ops team, or bring the brand you already run.
Starting fresh? The Full Build gets you ready to take patients by day 21, guaranteed, with our fractional ops team running it with you for 16 weeks. Already live? The 12-Month Partnership plugs our team into your brand with nothing to rebuild. Add marketing, creators or LegitScript to either. Exact pricing is set on your call.
Full Build + Fractional Ops Team
We build the brand and the business behind it, have you ready to take patients by day 21, then run operations with you for 16 weeks.
Days 1 to 10
- Telehealth platform set up in your name: patient portal, products, checkout and subscriptions
- Prescriber network connected for your states, and pharmacy accounts at our network pricing
- Brand, domain, logo direction and a branded email address
- Your site concept, catalog and patient pricing built, and your Launch Game Plan on day 10
By day 21, guaranteed
- Site and intake finished, with a full medical intake for every treatment
- Merchant processing set up for telehealth, revenue landing in your account
- Site copy and claims reviewed against ad platform, LegitScript and FTC rules
- Order, shipping and refill emails and texts, plus tracking on your pre-intake pages
- A telehealth call center sourced and introduced. It bills you directly and we take no cut.
Weeks 4 to 16
- Our ops team runs the pharmacy and doctors network, customer support and patient issues
- A weekly strategy call, a group chat answered the same business day, and a written weekly update
- Your platform fee is covered for the 16 weeks
- Week 16: every account and login handed over in writing. Then keep us on a 12-month partnership, or run it yourself.
12-Month Partnership
Already running a telehealth brand with a site and a platform? Nothing to build. Our ops team takes over operations and works on growth with you for a year.
What we run
- Pharmacy and doctors network, customer support, refills and patient issues
- An audit of your site, intake, pricing and coverage, and our network pricing quoted against yours
- A telehealth call center introduced and working your leads
- A Partnership Game Plan by day 21: targets, next treatments and the 12-month plan
How it is paid
- A flat $5,000 a month for the 12 months, with no profit or exit share
- Your ad budget stays in your accounts. We take no cut of it.
Who it fits
- Brands that already have the product and the platform and want an operating team behind them.
Add-ons
Turn on what your launch needs. Each one is its own line in your agreement.
Fractional CMO and marketing team, 12 weeks
- Media plan, creative strategy, and Meta and Google campaigns run in your own ad accounts
- Comes with the marketing guarantee: if you have not hit your target cost per patient by week 12, the team keeps working one extra month at no fee
Creator placement and management
- Three creators placed, briefed and kept on schedule, with every post inside FTC and platform rules
LegitScript certification
- Prepared and filed for you. It runs alongside the build and can clear after launch. Meta and Google ads switch on the day it does.
Ad budget
- Yours, sized with you in your Launch Game Plan, spent in your own accounts. We take no cut of it.
The drugs are the same everywhere. The edge is everything around them.
Every starter platform carries the same short menu: semaglutide, tirzepatide, testosterone, and the same pills everyone has seen a hundred ads for. Identical brands, identical products, margin bleeding out on price. Three things separate yours.
The formulary
We partner with doctor networks that prescribe what the big platforms won't touch: BPC-157, GHK-Cu, NAD+, sermorelin, TB-500, CJC-1295, and a formulary that runs dozens deep. Most are not FDA-approved, and nobody pretends otherwise. Doctors prescribe them on their own clinical judgment, where their state boards allow it, and because many of these compounds can't be patented, no pharma giant has a billion-dollar reason to clear the field.
The labs
The drugs are commodities. The difference is the blood work: full panels, read by a licensed team, turned into a plan for each patient. People stay because somebody is tracking what's happening in their body. A research brand can't even suggest a blood test without implying human use.
What's coming
A certified brand gets to bolt on the next generation of medicine as it lands: advanced lab assessments, less invasive mitochondrial testing, AI-assisted diagnostics. Every new tool raises what your brand is worth. Research brands are locked out of that entire world.
What it feels like once it is running
Patients rebill every month whether you worked that day or not. Your revenue arrives on a schedule instead of starting from zero every morning. Your business has a clean profit and loss, the kind a buyer reads and likes.
And you are not refreshing a processor dashboard praying it still works, because nobody freezes a doctor writing a valid prescription. You own something now. Not a hustle that can disappear. An asset you could sell. And every quarter, your books get reviewed the way an acquirer will one day read them, because a team that shares in your exit has every reason to keep you sellable.
And the peptide wave hasn't broken yet. GLP-1s are already racing toward 50% adoption. Peptides are still under 5%, the exact spot GLP-1s were in right before they went mainstream. Every fitness influencer is about to be talking about peptides, and Washington is deciding on peptide compounding right now, with the card networks, the banks, and the VCs all waiting on the answer before the money floods in. Get in front of the wave now, and you are the brand everyone else chases later.
Three guarantees. In writing.
Every word of them is in your agreement.
The 21-Day Launch Guarantee
Your brand is built and ready to take patients by day 21 of kickoff. If we are late for a reason on our side, we keep working at no extra cost until you are ready. You keep everything we built. (Your side: documents and approvals within two business days, treatments and brand locked by day 3, one round of feedback on the day-10 site.)
The Marketing Guarantee
With the fractional CMO, your Launch Game Plan sets a target cost per new paying patient on day 10. If the 12 weeks end and you have not held that target for 30 days, our marketing team works one extra month at no fee. We guarantee the work, not patients or revenue, because nobody honest can.
The Ownership Guarantee
The brand, the domain, the site, the patients, the data and every platform, pharmacy, processing and ad account are yours from day one. Revenue lands in your merchant account, and we never hold your money or your patient data. At week 16, every account and login is handed over in writing. Nothing held back.
All three are written into your agreement. Booking a call takes a minute.
Who this is for, and who it isn't.
This is for you if
- You run a research brand and already know the products, the buyers, and the compliance line
- You are a coach, creator, med spa, or clinic whose people already ask about GLP-1s, hormones, or peptides
- You want a certified brand you own and can sell, not an affiliate link
- You are launching in the United States
This is not for you if
- You want a guarantee of patients or revenue. Nobody honest can give you one, and we won't
- You want to sell research peptides on the same brand. They stay on their own entity and domain
- You want to direct the doctors. Clinicians prescribe on their own judgment, and that is what keeps the brand legal
The questions every operator asks before signing.
Do I have to be the face, or be on camera?
Do I need a medical license?
Who holds the medical liability?
Do I own this outright? Whose customers are these?
Do you take a share of my business?
Do you run it for me, or do I run it?
What if it doesn't work, or I want out?
Can't I just go direct to a platform myself?
Are the medications and peptides legitimate?
Is this legal?
What does it run month to month?
How much ad budget do I need to start?
How fast am I live?
What happens when I want to sell?
Patients are already buying this. The only question is from whose brand.
Grab a time below. On the call, the team looks at your market and budget, maps your launch, and runs your numbers, and you know by the end of it, either way.