Your Deal Hub · Telehealth Launch Team

What is it

We build, launch and advise your telehealth brand.

Step 1 · Pick your path

Everything in your Deal Hub adjusts to it: your roadmap, deliverables, guarantee, pricing and agreement. You can change it any time.

Recommended for youStarting fresh

Full Build + Fractional Ops Team

$30,000+ $5,000/mo for 4 months

Built and ready to take patients in 21 days, then our ops team for 4 months at $5,000 a month. Add the 12-month partnership to keep us on after that.

Recommended for youRun it yourself · lowest cost to start

Launch Sprint

$15,000one time · half the Full Build

Built with you, live by day 21, guaranteed. Then 3 months of 1:1 calls with our heads of operations and marketing. You own it and run it, with no profit share.

Live in 21 days
Up to 2 1:1 calls a week
Our AI agent skills, yours to keep
$15K counts toward the Full Build

Recommended for youAlready live

12-Month Partnership

$5,000a month or 10% · + 10% exit

For brands already up and running. Nothing to build: our ops team and strategy for 12 months, for $5,000 a month or 10% of profit, whichever is greater, plus 10% of an exit.

One team handles the platform, the doctors, the pharmacy, payments, the website and the launch. You own the brand, the patients and the data.

telehealthlaunchteam.com / {{SLUG}} / offer

Days 1-10Foundation and website

Platform, prescribers, pharmacy, brand. Website concept, catalog, pricing and subscriptions built. Game Plan day 10.

Days 11-21Build complete

Site finished, intake, processing, test orders. Ready to take patients by day 21, guaranteed.

Weeks 1-16Fractional ops team · $5K/mo

Pharmacy, doctors network and customer support run for you. Weekly strategy calls, fixes, pricing checks, fractional CMO live if added.

Week 16Handover

Every account handed to you. Support ends or partnership begins.

After week 16Your choice

Partnership (10% profit, 10% exit): ops team and platform stay included. On your own: platform $2,500/mo, our ops team $5,000/mo if you keep it.

Full Build + Fractional Ops Team · starting fresh: ready in 21 days, ops team for 4 months

12-month partnership · $5K a month or 10% of profit, whichever is greater, + 10% exit · with the Full Build it starts after week 16

Fractional CMO (Marketing Team) · 12 weeks

Creator placement + management · 3 creators

LegitScript certification

Your scope

$30K

one time

$30K$54K

Item	Who owns it	Who runs it
Brand, domain, website	You	Us during the build, then you
Patients and patient data	You	You, inside your platform
Platform and pharmacy accounts	You	Us during the build, then you
Merchant processing and revenue	You	You
Prescribing decisions	Licensed clinicians	The prescriber network
Ad accounts and ad budget	You	Us, if you add the fractional CMO
Your 1:1 calls (up to 2 a week)	Booked by you	Mark Lombardi (operations) and Blake Toves (marketing)
Ad accounts and ad budget	You	You, with our playbooks and ad database
Your team and patient support	You	You, with our SOPs, hiring guides and AI agent skills

The key terms, in plain English

The 21-Day Launch Guarantee

Website, catalog, pricing and subscriptions by day 10. Everything built and ready to take patients by day 21. Our fractional ops team runs pharmacy, doctors network and customer support through week 16.

If we miss day 21

We keep working at no extra cost until you are ready. Not ready by day 42: cancel and get the whole $30,000 back. Conditions in Q5.

The marketing guarantee

With the fractional CMO, if your cost per new patient is not at or below your Game Plan target for 30 days in a row by week 12, we keep working one extra month at no fee. Conditions in Q5.

How you pay

The build fee is paid in full at signing, plus $5,000 a month for the ops team for the first 4 months (first month at kickoff). There is no other payment plan. Refunds come only from the guarantees: the full $30,000 if you are not ready by day 42, and the CMO fee back if the agreement ends before your first campaigns go live.

Third-party costs

Pharmacy, prescribers, processing and ad budget are billed to you directly. No markup, no cut. We pay your platform fee for the 16 weeks.

After week 16

Continue on a 12-month partnership ($5,000 a month or 10% of profit, whichever is greater, plus 10% of an exit) and the ops team and platform stay included. Or go on your own: platform $2,500 a month, and our ops team $5,000 a month if you keep it.

Ownership

Brand, domain, accounts, patients and data are yours from day one.

Your agreement linkFull Build + Fractional Ops TeamBuilt from your plan

Your agreement · updates with your plan

Generated from the pricing and scope you select in "Your plan". Change an add-on and this agreement and its link update. Signing opens 30 minutes after your call; if you are ready sooner, use "Request to sign now" at the bottom of the agreement and we will approve it.

Platform or operating team?

Not a platform. Not a course. An operating team.

We are not the cheapest way into telehealth, and we are not here to teach you how to start one. We set up, scale and operate an entire new revenue stream inside your portfolio of businesses, so it builds enterprise value you can one day sell.

ShopifyThe software

You get a store. Everything else (the product, the marketing, the operations) is yours to build.

A Shopify support repHelp using the software

Genuinely helpful, and paid to keep you on Shopify. Growing your business is not their job.

A business consulting teamTied to no platform

Picks whichever platform makes you the most money, then builds it, runs it and scales it toward an exit. That is us

Side by side

	Telehealth platform OpenLoop and similar, on your own	Telehealth Launch Team Your operating team
What it is	Software and a clinical network. You build and run the business on top of it.	An operating team that sets up, scales and runs the brand with you, on whichever platform fits.
Who they are paid by	The platform: usage of their platform. Keeping you on it is the model.	You. We are platform-agnostic and choose the platform, pharmacy and doctors that make you the most money.
Your exit	Not part of their incentive model.	Built in from day one: clean books, documented operations, buyer-ready numbers. The partnership shares in it, so we want it too.
Performance marketing	Not their business. You hire and manage an agency yourself.	Our marketing team runs it, with one extra month at no fee if you have not hit your target cost per patient by week 12.
Account management	Helps you use the platform. Supportive, but not an operating team.	Operators who have run 8-figure telehealth brands, running your pharmacy, doctors network, support and growth.
Refund rate	Ops quality is on you. Platforms with weak ops teams can see refund rates as high as 20%.	Our ops team runs support, pharmacy issues and refills to the standard of a good ops team: refunds under 5%.
Speed to first patient	Depends on how fast you learn and build.	Ready to take patients in 21 days, guaranteed in writing.
Who it is for	Founders with the time to learn it and do it all themselves.	Owners with capital who want to move fast and put it to work.

It is not apples to apples. It is apples and oranges. You can absolutely start on one of these platforms and do it all yourself, and plenty of people do. This is for the people who want to move fast and make full use of the capital they have. We use platforms like these underneath; we are the team that turns one into a business.

Sprint or Full Build?

Run it yourself, or have it run for you.

You picked the Launch Sprint: we build it with you, then coach you while you run it. Here is how it compares with the Full Build, so you know exactly what you are getting and what you can add later.

	Launch Sprint $15,000 one time	Full Build + Fractional Ops Team $30,000 one time
The build	Built with you in live working sessions, from our templates. Live by day 21, guaranteed.	Built for you. Ready to take patients by day 21, guaranteed.
After launch	You run it. Up to 2 1:1 calls a week with our heads of marketing and ops for 3 months.	Our ops team runs your pharmacy, doctors network and patient support for 16 weeks.
Your team	You hire and manage it, with our SOPs, hiring guides and AI agent skills.	Ours, until you take over or partner with us.
Platform fee	Paid by you, from day one.	Paid by us for the 16 weeks.
Marketing	Yours to run, with our playbooks and competitor ad database.	Add our fractional CMO, with the marketing guarantee.
Who it is for	Founders who want to own the work and keep their costs lean.	Owners with capital who want it run for them, fast.

Start lean, move up any time. Upgrade to the Full Build within the 3 months and your $15,000 counts toward it.

Financial modeling

Is this the right path?

Put in your own numbers and see payback and return before the call. Then pick your launch path below.

ROI calculator · your numbers, your math

telehealthlaunchteam.com / {{SLUG}} / your-numbers

Model this offer

Do you have an existing customer list?Customers from a store, practice, program or audience. They are marketed to by email, SMS, ads and phone, at no ad cost to acquire.

Your numbers	Value	What it means
Monthly ad spend	$	What you spend on ads in month 1
Ad spend increase each month	+%	How much you raise the ad budget month over month as it proves out. 0% keeps it flat
Ad cost to get one new patient	$	Ad spend divided by new paying patients
What a patient pays you	$	Monthly program price
Your cost to serve one patient, each month
Medication	$	Pharmacy price for a month of treatment
Doctor visits	$	Prescriber fees, initial and refills, averaged per month
Shipping and supplies	$	Per shipment: cold-pack shipping, syringes, swabs
Months of medication per shipment	mo	1 for monthly vials. A 90-day jar is 3: medication is paid when it ships, shipping happens once per jar
Card processing (2.9%)	$	Card processing at a flat 2.9% of the price, per patient. It follows the price you set. The platform's monthly fee is its own row below
Total cost per patient	$100	Profit per patient per month: $199
Patients who stay each month	%	The rest cancel
Refunds	%	Share of revenue refunded. A good ops team keeps it under 5%; platforms with weak ops teams can run as high as 20%
Your own operations team	$/mo	Your own staff or contractors once our fractional ops team's term ends (after 4 months on the Full Build, 12 on the Partnership). For example $5,000 a month to keep ours on the Full Build, or included if you continue on a partnership. Set to $0 if you run operations yourself
Telehealth platform	$/mo	Full Build: paid by us for the first 4 months, then $2,500 a month (included if you continue on a partnership). Partnership: what your current platform costs you

Call center assumptions
Extra patients from called abandoned carts	+%	Share of people who left checkout or intake that the team calls back and converts, as extra new patients on the same ad spend
Patients who ascend to a higher plan	%	Paying patients the team moves up, for example to a higher dose, a bundle or an added treatment
Extra profit per ascended patient	$/mo	Added price minus added cost, each month
Call center cost per sale it closes	$	Performance only: no monthly fee. Paid per patient it converts or upgrades, typically $50 to $100, under its own agreement

You earn back your plan-

Patients after 12 months0still paying monthly

Profit in month 12$0after ads and patient costs

Example numbers only, change any white cell. Excludes your overhead and staff. Results vary and are not guaranteed.

Watch: how we read these numbers

Justin Ingram, who runs our marketing team, walks through live client analytics: ad cost, revenue and cost to acquire a customer (1:46).

▦Get the full 36-month financial model (Google Sheet)Your own editable copy: scenarios, a researched retention curve with cohorts, cost-per-patient ramp, treatment mix, every cost line and sources. Built to hand to your AI.Make my copy →

How the table works

The assumptions, and the math.

Each white cell is an assumption you can change. Here is what each one means, the range we see across brands, and why we start where we do.

Input	What it means	Typical range	Default	Why
Monthly ad spend	What you pay Meta, Google and other networks in month 1. Paid by you directly to the platforms.	$10K to $100K	$30,000	Below $10K a month most brands cannot get enough data to optimize. $30K is a common first-quarter budget.
Ad spend increase each month	How much the budget grows month over month, compounding. Month 2 spend = month 1 × (1 + increase).	0% to 50%	30%	Brands scale spend while cost per patient holds. In practice growth slows as budgets get large, and cost per patient tends to rise with scale.
Ad cost to get one new patient	Ad spend divided by the number of people who paid for their first month. Not cost per click or per lead: cost per paying patient.	$200 to $500	$300	New brands start near the top of the range. Strong creative, creators and a call center working abandoned carts pull it down.
What a patient pays you	Monthly program price, including medication and the clinician visit.	$199 to $449	$299	Compounded weight-loss programs cluster at $249 to $399. Wellness and hormone programs run lower.
Medication	Pharmacy cost for one month of treatment, at our network pricing.	$38 to $100	$65	Tirzepatide runs $50 at dose 1 to $100 at dose 6; $65 is the average over the first four doses. See Pharmacy pricing.
Doctor visits	Prescriber fees for the initial visit and refills, spread across the months a patient stays.	$15 to $35	$20	Initial visits cost more than refills, so the monthly average falls the longer patients stay.
Shipping and supplies	Cold-pack shipping, syringes, alcohol swabs and packaging, per monthly order.	$10 to $25	$15	Cold-chain shipping is the main driver.
Card processing	Card processing at a flat 2.9% of the price. It updates when you change the price. The platform's monthly fee is a separate row.	2.9%	$8.67	A flat 2.9% on every charge. On a $299 program that is $8.67.
Patients who stay each month	The share of paying patients who renew each month. The rest cancel.	75% to 90%	85%	85% means a patient stays about 6.7 months on average (1 divided by the 15% who leave).
Existing customer list	Customers you already have, from any product or price point. Matched to a treatment category and marketed by email, SMS, retargeting and phone.	3% to 15% convert	5,000 · 60% fit · 10%	The fastest, cheapest patients you will ever get: no ad cost, and they already trust you. They subsidize the paid channel from month one.
Refunds	Share of revenue refunded or charged back.	3% to 20%	5%	A good ops team keeps refunds under 5%; platforms with weak ops teams can run as high as 20%.
Telehealth platform	The platform's monthly fee.	Varies by platform	$2,500	Paid by us for the Full Build's first 4 months, and included if you continue on a partnership. On the Partnership path it is your current platform's cost.
Your own operations team	Your own staff or contractors running the business each month: admin, inventory, bookkeeping, a support lead. $0 while our fractional ops team runs it (4 months on the Full Build, 12 on the Partnership).	$0 to $15K	$5,000	A lean brand runs on one ops hire or part-time contractors. It grows with patient volume.

How each row of the month table is calculated

Ad spend = month 1 spend × (1 + monthly increase) for each month after the first. At 30%, month 2 is $39,000 and month 3 is $50,700.
New patients = that month's ad spend ÷ ad cost per new patient. Month 1 at $30,000 and $300 is 100.
From your customer list (if you have one) = customers × share who fit a category × share who convert, spread across the launch campaign months, plus new list customers each month at the same rates. These patients cost $0 in ads and are added to new patients. 5,000 × 60% × 10% over 3 months is 100 extra patients a month at launch.
Paying patients = last month's paying patients × the share who stay + this month's new patients. Month 2 at 85% and 30% growth: 100 × 0.85 + 130 = 215.
Revenue = paying patients × what a patient pays you.
Patient costs = paying patients × your total cost per patient (medication + doctor + shipping + fees).
Profit this month = revenue − refunds − patient costs − ad spend − your own operations team − telehealth platform (− the call center's per-sale cost, when it is on; on the Partnership, − the $5,000 fee in months 1-12 and − 10% of a profitable month's profit).
Running total starts at minus your plan's upfront total and adds each month's profit. The month it turns positive is your payback.

Force multiplier assumptions

Input	What it means	Typical range	Default
Extra patients from called abandoned carts	People who start intake or checkout and leave, then convert after a call or text from the call center.	+5% to +15%	+10%
Patients who ascend to a higher plan	Paying patients moved to a higher dose, a bundle or an added treatment.	10% to 30%	20%
Extra profit per ascended patient	Added price minus added cost, each month.	$50 to $150	$100
Call center cost per sale	Performance only: no monthly fee. Paid per patient it converts from an abandoned cart or upgrades to a higher plan.	$50 to $100	$75

With the multiplier on, new patients rise by the recovery percentage on the same ad spend, and each month's revenue adds (share who ascend × extra profit per ascended patient) for every paying patient. The call center is paid per sale it closes: (recovered patients + newly upgraded patients) × its cost per sale; with no sales it costs nothing. Not included anywhere beyond the operations line: owner salaries, office, legal and accounting, or taxes. Refunds and chargebacks have their own row. Ranges are what we see across brands, not a promise of yours.

Pick what describes you today

Select your starting point to see what your launch looks like.

Good fit

You have an audience, patients, customers or a brand, plus capital for setup and month-one advertising, and you make the decision (or bring the person who does to the call).

Not yet

No capital set aside for launch and advertising, or no clear way to reach patients. We will point you to the workshop recordings instead.

What clients had in common

An existing business or audience, money ready or a firm date, and the decision-maker on the call.

How does it work

Everything done in 21 days. Our ops team for 4 months.

Three phases. We do all the work in the first three weeks: your website, catalog and pricing by day 10, everything ready to take patients by day 21. For the full 16 weeks (4 months) our fractional ops team runs your pharmacy, doctors network and customer support, and advises you as you grow. Each one lists what we deliver and the few things we need from you, so nothing is a surprise. Already live? On the 12-Month Partnership there is nothing to build, and the same ops team runs your brand for 12 months.

Days 1-10Foundation and your website

Kickoff call and shared group chat
Launch path and first three treatments chosen
Telehealth platform integration support
Prescriber network connected for your states
Pharmacy partner accounts at volume pricing
Brand name, domain and email set up
Your website concept, built
Product catalog and pricing
Subscription and refill logic
Your Launch Game Plan, delivered day 10

From youEntity documents, brand choices, treatment picks

Days 11-21Finish the build, ready to launch

Website and intake funnel finished from your feedback
Medical intake forms for every treatment
Merchant processing set up for telehealth
Site copy, claims and ad compliance review
Patient emails and text messages
Analytics and pixels on pre-intake pages
Care team and call center trained on your brand
End-to-end test orders: ready to take patients by day 21, guaranteed

From youFeedback on the site. Approve copy and place a test order.

Weeks 4-16Fractional ops team

Pharmacy and doctors network managed for you
Customer support handled by our care team
Weekly strategy calls and written updates
Conversion review of site and intake
Refund, cancellation and side-effect procedures refined
Pharmacy pricing check and rotation
Fractional CMO (Marketing Team): creative, site optimization and campaigns, if added
Three creators producing content and sending traffic, if added
LegitScript application, if added (runs in parallel; approval often lands after launch)
Reporting dashboard: patients, refills, margin
Hand-off of every account and login at week 16

From youDecide the next treatments to add

Your ops team, in detail

What our ops team does for every patient. And for how many.

Your included capacity

500active patients a month

0Heads-up at 400500

Included for your whole ops term: 16 weeks on the Full Build, 12 months on the Partnership. An active patient is anyone with a subscription, order or refill that month. After the Full Build's 16 weeks, the ops team stays included if you continue on a partnership, or you can keep it for $5,000 a month.

Above 500: $1,000 a month for each extra block of 100 active patients, or one flat monthly retainer if you prefer a fixed number. We tell you in writing when you reach 400, so it is never a surprise. It pays for our team's time and is never a cut of a prescription.

For every patient

Order, shipping and delivery problems solved with the pharmacy, including reshipping lost, late or warm packages
Refills and renewals kept on schedule with the prescriber
Billing, failed payments, pauses and cancellations handled
Refund requests handled under your policy, with the reason logged so we fix the cause
Questions answered by phone, email and text the same business day
Anything clinical routed to the prescriber the same day. Our team never gives medical advice

By prescription

GLP-1 injectables (semaglutide, tirzepatide)Dose-step refills timed with the prescriber, cold-chain and warm-vial replacements, needles and supplies, side-effect reports routed the same day.

Hormones (HRT cream, TRT)Lab orders and results routed to the prescriber, refills tied to renewals, 90-day jar timing.

Peptides and other injectables (sermorelin, NAD+, glutathione)The pharmacy's instruction sheets and supplies, refill cadence, dosing questions sent to the prescriber.

Oral and topical (enclomiphene, oral hormones)Refill cadence, shipping and plan changes.

Why the ops team matters: refunds

Weak ops team

up to 20%

Good ops team

under 5%

Slow support, lost shipments and missed refills turn into refunds and chargebacks. Platforms with weak ops teams can see refund rates as high as 20%. A good ops team keeps them under 5%. On $100,000 a month in sales, that gap is $15,000 a month. Change the refund rate in Q2 to see it in your own numbers.

Who does what, every week

Mark Lombardi leads strategy and operations. Our build team runs the platform, site and pharmacy setup. Justin's marketing team runs media if you add it. You approve the brand, the offer and anything that touches patients.

The engagement, in plain terms

Every question we get asked, the unit economics, the org chart and the agreement terms, in one document.

Your execution pod

Who does what. Every week.

telehealthlaunchteam.com / {{SLUG}} / team

You · Owner

Mark Lombardi · Head of Operations

RxPharmacy & partnersNegotiates and rotates 3-5 pharmacies; reprices every quarter

CarePatient careUS-based team, 5 to 12 years in telehealth each

BuildPlatform & sitePlatform, intake, site, processing setup

AdsGrowthJustin Ingram's team as your fractional CMO, plus a creator manager

CallCall centerWorks every lead and abandoned intake

A week with us · what we do with you, day by day

Where our ops team comes fromRefillOptimoPharexTelehealth platforms and brands, 5+ years

How a patient moves through your brand

1NeedFinds your site, quiz or ad for one treatment

→

2IntakeFull medical intake that qualifies or disqualifies

→

3CheckoutPays for the program

→

4Physician reviewLicensed clinician approves or declines

→

5Prescription shipsFrom the pharmacy partner

→

6Care teamCheck-ins, issues escalated to the physician

→

7Grows with youClinician-guided or self-serve add-ons, approved by the physician, plus education specific to their treatment

Why we never hand patients to a VA

Broken or warm vials, missed shipments, side effects: patient care needs people who have done it for years. The least experienced person on our care team has five years in telehealth.

Why the long intake stays

Checkout-first funnels convert faster on paper but bring higher refunds and chargebacks and do not hold up in an audit. A full intake protects your processing and your license partners.

Watch how it works

What to expect on your call

Blake and Mark walk through the call and the next steps.

Where telehealth is right now

An interview with Blake and Mark on the market today.

Results and portfolio

Our results and portfolio.

Brands we own and work with

Brands we own, have launched and work with are taking patients today. See them below.

A marketing team that runs clinics

Justin's team runs paid acquisition for more than 60 clinics and telehealth brands. Results and case studies below.

A call center that works every lead

A telehealth-only team with 24/7 coverage calls abandoned intakes within about 15 minutes.

Pages we manage

Brands we own and work with.

Marketing results

What the growth side looks like, on screen.

Justin Ingram runs ModFX, the marketing agency on our team. These are his own dashboards and reports, plus case studies ModFX has published. Reported results, not a promise of yours.

Justin walks through client analytics from his workshop screen share (1:46).

Analytics dashboard · selected 7 days

$6,973 in costs, $65,959 in reported revenue, $102.54 to acquire a new customer. One anonymous client, all channels together (Facebook, Google, affiliates, email). Revenue, not profit.

Google Ads · Sep 10 to 23, 2026

Top campaign: $80,533 spent, $270,183 in conversion value over 14 days, as reported by Google Ads.

SEO · 20-year pharmacy domain

247 to 18,700 search clicks and 2,440 to 996,000 impressions, previous six months against the latest six. An established 20-year pharmacy domain, from a report of Google Search Console data.

Published case study NIVA Health

7 offices
6,000 leads a month across all offices
$150K to $200K monthly revenue per office

As published by ModFX Media.

Published case study Eisner Laser Center

6 LASIK procedures a week
$120K+ monthly revenue
In-person clinic growth

As published by ModFX Media.

Figures are reported by Justin Ingram / ModFX from client dashboards and published case studies; they are not independently audited and are not results we promise you. The clinics above are in-person practices, not prescription telehealth launches. Your numbers depend on your offer, market, budget and execution.

FAQs before the call

The questions everyone asks, answered on video.

Live campaign results

Justin walks through analytics from campaigns his team runs.

The podcast: Blake and Mark on telehealth (1h 17m)

A long conversation about the industry and how we think. Background, not homework.

Every question, answered

Who owns the brand and the patients?

You do. Brand, domain, accounts, patient list and data are yours from day one.

Can I keep my current store or practice?

Yes. Your telehealth brand runs alongside what you have today.

How fast can I take my first patient?

You are ready to take patients by day 21, under our 21-Day Launch Guarantee. We run pharmacy, prescriber and processing setup in parallel so nothing waits on anything else. LegitScript, if you add it, can finish after launch.

Do I need LegitScript?

To advertise prescription telehealth on most ad platforms and keep processing stable, yes. Add it to your plan for $4,000. We handle the payment to LegitScript.

How much ad budget do I need?

Plan on at least a month of advertising on top of the build. We size it with you in your Game Plan.

What do prescribers cost?

A per-visit fee for initial and refill visits, quoted with your pharmacy pricing so you see full cost per patient.

How does the 12-month partnership work?

Two cases. If your brand is already live, the 12-Month Partnership is a path of its own: nothing to build, the greater of $5,000 a month or 10% of monthly net profit for 12 months ($5,000 at signing), plus 10% of an exit during the partnership. If you start with the Full Build, you can continue after week 16 on a partnership for $5,000 a month or 10% of profit, whichever is greater, plus 10% of an exit, and the ops team and platform stay included.

Why do I need you if the platform already has pharmacies?

Pharmacy pricing moves fast; GLP-1 pricing alone has dropped sharply in six months. Platforms earn their margin on the prescription, so they rarely pass savings on. We negotiate directly, rotate three to five pharmacies for redundancy and reprice every quarter, and when we bring our own negotiated rate to a platform, the difference comes back to you.

Can I sell non-prescription products too?

Yes. Supplements, coaching and info products can be bundled into the same checkout. We plan who makes and ships them during your build.

Can I bring my partner or spouse to the call?

Please do. Share this page with them first.

Our guarantee

Our guarantee to you.

Two guarantees: one for the build, one for the marketing. Each comes with the conditions that make it hold, written into your agreement.

1The build guarantee · 21-Day Launch GuaranteeApplies to the Full Build path

Your brand is built and ready to take patients by day 21 of kickoff, guaranteed. If we are late for a reason on our side, we keep working at no extra cost until you are ready. If you are not ready by day 42, you can cancel and we refund the full $30,000 within ten business days. Either way you keep everything we built, and you own your brand, domain, accounts, patients and data from day one.

The guarantee holds when:

The clock starts at kickoff, once the agreement is signed and paid.
You send what we ask for (documents, logins, brand and pricing approvals) within 2 business days. Each day late moves the date by a day.
Your treatments and brand are locked by day 3. Changes after that move the work they affect.
Time a third party takes to approve something we have fully submitted does not count: merchant processing underwriting, LegitScript, pharmacy or prescriber credentialing, platform approval.
You give one round of consolidated feedback on the day 10 website within 2 business days.
"Ready to take patients" means your site is live on your domain, intake and checkout work, prescriber review and pharmacy ordering are connected, and a test order has gone through end to end. It does not depend on ad accounts or your first sale.

The guarantee covers the Full Build fee. Add-ons follow their own terms. Every word of this is in your agreement under Q1, Custom Sample Agreement.

2The marketing guarantee · one extra month if you miss your numberApplies with the Fractional CMO (Marketing Team) add-on

Ad results depend on things no one fully controls: the platforms, your market and your offer. So rather than promise a number we can't control, we commit to the part we do control: the work. On day 10, your Launch Game Plan sets a target cost per new paying patient from your margins. If your fractional CMO term ends and you have not hit that target, our marketing team keeps working one extra month at no fee. The extension then ends, whether or not the target is reached.

Hitting the target means your blended cost per new paying patient (all ad spend divided by all new paying patients) is at or below the target for 30 days in a row, measured from your own ad and platform accounts.

The guarantee holds when:

You fund at least the agreed monthly ad budget, on time, every month. Your ad budget is always yours; the guarantee covers our team's time, not media.
Your offer, pricing and treatments stay as set in the Game Plan, unless we change them together in writing.
You approve new ads, pages and messages within 2 business days.
Your ad accounts, payment processing and, where required, LegitScript stay in good standing. A ban, processor hold or platform policy change we did not cause pauses the clock until it is resolved.
Intake, checkout and lead follow-up stay live, with leads worked the same day.

We do not guarantee patients, revenue, profit or a return on ad spend. We guarantee the work: 12 weeks, plus one extra month at no fee if you miss the target. Written into section 3A of your agreement.

Your pricing

Build your plan.

Three ways in. Starting fresh and want it run for you: the Full Build + Fractional Ops Team. Starting fresh and want to run it yourself: the Launch Sprint. Already up and running: the 12-Month Partnership, with nothing to build. Your total updates as you choose.

Where are you starting from?Tap what you already have and we will point you to the right plan.

Recommended for youStarting fresh

Full Build + Fractional Ops Team

$30,000+ $5,000/mo for 4 months

Built and ready to take patients in 21 days, then our ops team for 4 months at $5,000 a month. Add the 12-month partnership to keep us on after that.

Recommended for youRun it yourself · lowest cost to start

Launch Sprint

$15,000one time · half the Full Build

Built with you, live by day 21, guaranteed. Then 3 months of 1:1 calls with our heads of operations and marketing. You own it and run it, with no profit share.

Live in 21 days
Up to 2 1:1 calls a week
Our AI agent skills, yours to keep
$15K counts toward the Full Build

Recommended for youAlready live

12-Month Partnership

$5,000a month or 10% · + 10% exit

For brands already up and running. Nothing to build: our ops team and strategy for 12 months, for $5,000 a month or 10% of profit, whichever is greater, plus 10% of an exit.

Full Build + Fractional Ops Team Included

Telehealth platform setup, consulting, website and intake build, pharmacy and processing setup, and our fractional operations team for 4 months (16 weeks) running your pharmacy, doctors network and customer support. Ready to take patients in 21 days, guaranteed. No profit or exit share unless you add the 12-month partnership below.

What's included

Kickoff call and shared group chat
Launch path and first three treatments
Telehealth platform account in your name, its fee paid by us for the 16 weeks
Prescriber network for your states
Pharmacy partner accounts at volume pricing
Brand, domain and email
Website concept, product catalog, pricing and subscription logic by day 10
Intake funnel and medical intake forms
Merchant processing set up for telehealth
Site copy, claims and ad compliance review
Patient emails and text messages
Analytics and pixels on pre-intake pages
Care team and call center trained on your brand
Launch Game Plan on day 10
End-to-end test orders, ready to take patients by day 21 (guaranteed)
Fractional ops team for 4 months: pharmacy, doctors network and customer support run for you
Ops capacity: up to 500 active patients a month included
Weekly strategy calls, written updates, fixes and pricing checks through week 16
Access to our network of capital partners
Hand-off of every account at week 16

Not included: ad spend, and vendor fees (pharmacy, prescribers, processing). Above 500 active patients a month: $1,000 per extra 100, or one flat monthly retainer. After week 16, your choice: continue on a 12-month partnership and the ops team and platform stay included, or go on your own with the platform at $2,500 a month and our ops team at $5,000 a month if you keep it.

$30,000
+ $5K/mo × 4

12-month partnership after launch Revenue share

Keep us on after week 16. For 12 more months our ops team keeps running your pharmacy, doctors network and customer support, your platform fee stays covered, and we work with you on strategy and growth. The fee: $5,000 a month or 10% of monthly net profit, whichever is greater, plus 10% of an exit during the partnership.

What's included

Starts when your 16 weeks end and runs 12 months
Fractional ops team stays on: pharmacy, doctors network and customer support, up to 500 active patients a month
Telehealth platform fee stays covered
Weekly strategy call, group chat and written weekly update
New treatment launches as you grow
Quarterly pharmacy repricing and rotation
Monthly profit and loss review
Exit preparation if you decide to sell

Terms: $5,000 a month or 10% of monthly net profit, whichever is greater, plus 10% of exit proceeds, only during the 12 months. No upfront fee.

10% profit
10% exit

Your launch menu: pick your top two0 of 2 picked

We launch with a tight menu and add lines over time. Your two picks set which products we turn on in your build, your Game Plan and your agreement. Your first pick leads.

Add-ons · Full Build or Partnership

Fractional CMO (Marketing Team), 12 weeks

Our marketing team becomes your marketing department for 12 weeks: AI optimization of every site asset, creative production, campaign launches across Google, Google Shopping and Meta, and your email and SMS marketing, run in tandem with your sales and customer service team. We go to any network where the economics work. Your ad budget is separate, paid to the platforms, with no commission to us.

What's included

Marketing strategy and weekly growth calls
AI optimization of every site asset: pages, intake, product copy, search and AI-engine visibility
Creative production: ad concepts, statics and video
Campaign launches on Google, Google Shopping and Meta
Email marketing flows: welcome, abandoned intake, refill and win-back
SMS marketing campaigns and flows
Working in tandem with your sales and customer service team
Marketing guarantee: one extra month at no fee if you have not hit your target cost per new patient by week 12
Expansion to TikTok, X, Snapchat, Rumble, AppLovin or Taboola when the numbers make sense
Conversion tracking tied to paid patients
Weekly budget, audience and creative optimization
Weekly performance report

No limit on networks; we only add one when it pays. Not included: your ad budget, paid directly to the platforms. No commission on spend.

$15,000

Creator placement + management Intro package

We place three dedicated creators on your brand. They make content for you, and they become affiliates who send their own audience to you. A creator manager runs calls with them and keeps them on track.

What's included

Three creators matched to your brand and treatments
Briefs and talking points that stay compliant
Content made on your brand, ready to use in ads
Each creator set up as an affiliate with a tracked link
A dedicated creator manager running check-in calls
Monthly content and affiliate sales report

Affiliate commissions on the sales creators send you are paid from those sales.

$5,000

LegitScript certification

We prepare and manage your LegitScript application. Most ad platforms and processors ask for it before you can advertise prescription telehealth.

What's included

Eligibility review of your site, products and claims
Site and copy fixes needed for approval
Application prepared and submitted for you
All reviewer questions and follow-ups handled
Kept working at no extra cost until certified
LegitScript's fees paid by us

The payment to LegitScript is handled by us.

$4,000

Your scope, as built

Everything in your plan, line by line.

Switch an add-on on or off above and this list updates. It is the same scope your agreement covers.

Your all-in cost

Every cost line, by vertical, against what patients pay.

What a patient actually costs you each month on our network: medication, prescriber, shipping and processing, with nothing left out. A healthy program keeps the all-in cost at or under about half of the patient price, which leaves the other half for marketing, staff, operations and profit.

The cost lines

Medication: our network pharmacy price; GLP-1s are priced by dose. Prescriber: $18 to $25 per visit, typically $20 async; a six-month authorization is one $20 visit, about $3.33 a month. Shipping: $19.99 two-day for cold-pack injectables, $12 ground for oral and topical, and one shipment covers a 3-month supply. Processing: a flat 2.9%. Platform: no per-prescription fee; covered for your first 16 weeks, then a flat monthly fee.

What the numbers say

Semaglutide at $199: about $90 all-in. Tirzepatide: about $114 on average, and about $149 at the top dose, still half of a $299 price; price higher doses higher or bill quarterly. On low-cost medications, the prescriber and shipping are the cost: hair loss billed monthly fails at $49, while a 3-month plan costs $18 a month. Testosterone is a controlled substance and is quoted separately.

Program	Medication	Prescriber	Shipping	Processing	All-in	Example price	Cost share
GLP-1s
Semaglutide, monthly (average of doses 1 to 4)	$43.75	$20.00	$19.99	$5.77	$89.51	$199	45%
Tirzepatide, monthly (average of doses 1 to 4)	$65.00	$20.00	$19.99	$8.67	$113.66	$299	38%
Tirzepatide at dose 6, the highest	$100.00	$20.00	$19.99	$8.67	$148.66	$299	50%
Peptides
Sermorelin, monthly	$70.00	$20.00	$19.99	$7.22	$117.21	$249	47%
HRT, women
Estradiol, estriol + progesterone cream	$23.00	$20.00	$12.00	$3.74	$58.74	$129	46%
Oral estradiol 1 mg + progesterone 100 mg	$12.30	$20.00	$12.00	$2.87	$47.17	$99	48%
HRT, men
Enclomiphene 12.5 mg daily	$45.00	$20.00	$12.00	$5.19	$82.19	$179	46%
Hair loss
Oral finasteride + minoxidil, billed monthly	$9.60	$20.00	$12.00	$1.42	$43.02	$49	88%
Same, on a 3-month plan (per month)	$9.60	$3.33	$4.00	$1.42	$18.35	$49	37%
Compounded combo capsule, 3-month plan (per month)	$37.50	$3.33	$4.00	$2.87	$47.70	$99	48%
Sexual health
Daily tadalafil 5 mg, 3-month plan (per month)	$2.40	$3.33	$4.00	$1.42	$11.15	$49	23%

Network pricing as of October 2026; prices can move. Example prices are illustrative market positions, not a recommendation. The six-month prescriber authorization is confirmed during onboarding.

Your customer list
Customers on your list today		Everyone you can email, text or call. What they bought before does not matter
Share who fit a treatment category	%	Matched by age, gender and what they bought to a category such as weight, hormones or longevity
Share of those who become patients	%	Converted by email, SMS, retargeting and a phone team. Typical range 3 to 15%
Launch campaign length	mo	Months over which the existing list converts
New customers joining your list each month		Your existing business keeps growing the list; they convert at the same rates
Cost to market to your list	$/mo	Email and SMS tools, phone team. $0 if already covered

Full Build + Fractional Ops Team

Launch Sprint

12-Month Partnership

Five questions. Every answer is here.

We build, launch and advise your telehealth brand.

Full Build + Fractional Ops Team

Launch Sprint

12-Month Partnership

The 21-Day Launch Guarantee

If we miss day 21

The 12-Month Partnership

What you pay

Ending early

The marketing guarantee

The Launch Sprint

The build guarantee

What you pay

Third-party costs

Moving up

How you pay

Third-party costs

After week 16

Third-party costs

Ownership

Not a platform. Not a course. An operating team.

Run it yourself, or have it run for you.

Is this the right path?

The assumptions, and the math.

How each row of the month table is calculated

Force multiplier assumptions

Pick what describes you today

Good fit

Not yet

What clients had in common

What offers are performing well right now?

The label changed

Demand is far ahead of supply

She stays for years

Everything done in 21 days. Our ops team for 4 months.

What our ops team does for every patient. And for how many.

Your included capacity

For every patient

By prescription

Why the ops team matters: refunds

Who does what, every week

The engagement, in plain terms

Who does what. Every week.

Why we never hand patients to a VA

Why the long intake stays

Watch how it works

What to expect on your call

Where telehealth is right now

Built with you in 21 days. Coached for 3 months.

Our results and portfolio.

Brands we own and work with

A marketing team that runs clinics

A call center that works every lead

Brands we own and work with.

What the growth side looks like, on screen.

FAQs before the call

Live campaign results

The podcast: Blake and Mark on telehealth (1h 17m)

Every question, answered

Our guarantee to you.

Our guarantee to you.

Build your plan.

Full Build + Fractional Ops Team

Launch Sprint

12-Month Partnership

Launch Sprint Run it yourself

Full Build + Fractional Ops Team Included

12-month partnership after launch Revenue share

12-Month Partnership Already live

Fractional CMO (Marketing Team), 12 weeks

Creator placement + management Intro package

LegitScript certification

Everything in your plan, line by line.

Every cost line, by vertical, against what patients pay.

The cost lines

What the numbers say