How do you review telehealth advertising before launch?

Review the whole experience

Collect every asset a visitor can encounter: image or video, headline, caption, destination, pricing page, checkout language, follow-up message and support script. Review mobile layouts and short formats separately. An important qualification visible on a desktop page may be missing from a cropped ad or buried after several screens on a phone.

Assign marketing to inventory the assets, operations to confirm the promised process, and appropriate clinical and legal reviewers to their areas. A founder's enthusiasm is not an evidence file. Write down the open questions, who can resolve them and the condition that must be met before an asset can launch.

Build a claim register

FTC guidance addresses express and implied claims and the overall impression of advertising. Objective claims need support before publication. Health benefit and safety claims generally require competent and reliable scientific evidence. A disclaimer cannot simply contradict the main claim. These principles make the review broader than checking whether a few words appear on a prohibited list.

For each proposed claim, record the exact sentence, visual context, likely interpretation and evidence. Include operational claims such as response speed, price inclusions or service availability. Remove claims the team cannot support. Avoid sweeping statements that there is no regulatory, fine or shutdown risk. Reviewers should approve a specific supported representation, not an assurance that all future risk has disappeared.

Source context: FTC: Health Products Compliance Guidance

Check platform eligibility separately

Advertising-platform rules are another review layer. Google applies country-specific restrictions to healthcare and medicines. Confirm the service category, certifications, destination and permitted targeting against the current official policy. An approved account does not mean every new ad or audience configuration is approved, and certification should not be presented as a guarantee of treatment or legal clearance.

Save the policy URL and date with the campaign record. If a buyer, media contractor or platform representative gives an interpretation, retain the written answer and its scope. Pause the affected asset while an unresolved requirement is being checked. Use the first-channel plan to keep readiness questions out of your paid test results.

Source context: Google Ads: Healthcare and medicines

Make the promise match the operating workflow

Read the experience as a prospective patient would. What is being purchased? When is payment collected? What happens if additional information is needed or a clinician does not recommend the requested treatment? Who handles cancellation, refunds and shipping questions? The answers must match the signed vendor arrangements and current service terms.

Avoid implying that paying ensures a prescription, a particular treatment or a health outcome. Clinical decisions belong with the responsible clinician. Also avoid invented credentials, testimonials, patient counts or success rates. If you use endorsements or patient material, route them through the appropriate permission and advertising review rather than improvising an approval during campaign production.

Keep approval attached to the version

Create an asset ID and retain the copy, design, destination URL, review notes and approval date. State which changes trigger another review: a new claim, edited qualification, price change, revised clinical process or new market. Let the campaign operator see the approved asset and its limitations without hunting through chat history.

After launch, inspect the live destination and sample the support questions it generates. If visitors repeatedly misunderstand price or the consultation process, treat that as evidence to revisit the message. Include complaint patterns and unexpected questions in the next review meeting, with a specific owner for any correction. The website policy and consent inventory helps track the documents the campaign relies on. A review checklist organizes work; it does not replace advice about your exact business and markets.

Before you move forward

• Review the ad and destination as one experience.
• Document express, implied and operational claims.
• Resolve unsupported claims before publication.
• Check service terms and clinical decision boundaries.
• Retain approval by asset version and re-review material edits.